Then, now, and beyond… celebrating the Filipino Spirit
Then...
As popular as they are now, it was only a decade ago when portable videoke devices first entered the country. Manufactured by EnterTech Ltd. (ET) of Korea under the magic sing brand, the products easily gained acceptance given the Pinoys’ inclination to singing.In 2003, In-a-Jiffy Enterprises (IAJE) signed a distribution agreement with ET to formally distribute the products locally as WOW magic sing. The name was chosen for two reasons: First, to distinguish it from competing products that were also supplied by ET. And second, to support the WOW Philippines program of then Tourism Secretary Dick Gordon.
The latter was further sustained by securing a formal agreement with the Department of Tourism which allowed IAJE to use the WOW Philippines logo and picture backgrounds in its products. This gave birth to the Sing Through The Philippines tourism advocacy campaign, turningWOW products into tourism promoting tools that showcase the Philippines’ best – be it historical sites, culture, food, festivals, flora, fauna, and manymore.
Now...
True to its commitment of providing the Global Filipino with the best videoke experience, the brand was changed to WOW Videoke, with the intention of bringing in more karaoke products that offer better value and experience. Thus, a new supplier was tapped in TJ Media Ltd, currently one of the world’s leading karaoke manufacturers, with major markets in Korea and Japan.TJ Media products arealso known for innovation and high quality as they are engineered and produced strictly in Korea.
The new products, launched as WOW Videoke Premium, allowed the Global Pinoy to experience superior videoke entertainment and technology not found in other portable karaoke devices. WOW Premium simply offers better song selection,superior sound quality, video and still backgrounds, internal memory capacity, and many more. In addition, WOW Premium is powered by Music Revolution –a technology that makes the songs sound as close to the original as possible.
Recently, to enable the everyday Juan and Maria to enjoy the WOW experience, the WOW Videoke Fiesta (made in China) was introduced to the market.
Beyond...
With its newest campaign called Life is WOW, WOW Videoke celebrates the Filipino spirit further by promoting activities that encourages sharing of experiences and living life to the fullest. WOW shall constantly work with partners and stakeholders to deliver products utilizing the latest technology and innovations in the karaoke industry to give the best experiences to Filipinos. But like a true Filipino, WOW Videoke will remain grounded by being true to its advocacies of celebrating life, promoting Philippine tourism, and supporting the local music industry.
So come celebrate the national pastime. Experience more with WOW Videoke, the brand with a true Filipino heart. Log on to www.wowvideoke.com and experience the WOW difference.
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